- Publish your book with a university press. This goes even if other faculty in your department have published with non-university presses.
- Do not publish an edited volume. Period. Wait until after tenure, no matter how absolutely wonderful and vitally important you think this edited volume would be. Here (and the research U at which I was tenured) you will not get credit for an edited volume toward tenure. No. You. Won't. If your own monograph (or requisite number of peer-reviewed articles) comes out and you still have a year or two before tenure, go up early! Then do the edited volume. Though keep in mind it might only count as service, not research(!)
- Same goes for textbooks. Someone may ask you to do a textbook with them. You might be flattered and excited about the possibilities. Walk away. Come back after tenure, if you still care.
- Think twice about co-authoring a book with your beloved advisor. S/he shouldn't even be asking you to do that. They know they couldn't have gotten tenure based upon a book co-authored with their old advisor, even with a good number of articles thrown in. Write you own book or X number of articles for tenure, then co-author.
- If you are in a field in which many scholars write books and many write articles, and you are told that in your department at XSU expects articles, believe them. I was told by my friend (an article-writer) that her department counts a book at a university press the same as an article at a not very good journal. Yes, indeed. Get out of there if you can, or else learn how to write articles (or rejoice as an article-writer, I suppose).
Finally, it doesn't hurt to make friends or "network" outside of your own department. This is not only good for intellectual and emotional enrichment, but it is nice to have a reputation (a good one) once your file goes before the college and university-level committees.
Folks, I don't make these rules. I've just been observing people ignore them too often at their peril. I have more than one person in mind for each of these "don't"s.